STYLE IN MOTION FEATURING KEVIN LOVE
ART DIRECTION, UI/UX, VISUAL DESIGN
NBA All Star Kevin Love became Banana Republic Men's first brand ambassador in 2017. To jump off the spring campaign, I concepted and executed a global campaign and interactive editorial page highlighting product innovation and benefits from the spring colletion.
CONCEPT
Banana Republic began incorporating new sportswear technology such as moisture-wicking and water-resistance into their classic menswear pieces. We were challenged to come up with a 360º campaign to educate the customer on these newly added benefits typically found in athletic apparel and highlight their versatility.
Hi-fidelity mockup incorporating motion video and shoppable UI elements, allowing for customers to always have a direct path to the product buyflow experience.
Mood board of art direction for photography, set design, and motion video.
RESPONSIVE MOBILE EXPERIENCE
(PLAY WITH SOUND)
DESIGN SOLUTIONS
DYNAMIC INVENTORY
Because this page lives throughout the e-commerce experience, it was important for me to incorporate shoppable elements. I worked with developers to include a "shop similar styles" widget, which dynamically pulls live product from a category assortment. This ensures a continuity in a user's buy path, luring them to transition between behaviors like browsing into shopping.
MOTION VIDEO
To elevate the experience, I proposed we shoot video to demonstrate the different technical properties featured. While on set, I worked with the photo Art Director to ensure that the lighting, crops, and movement captured worked cohesively in my design.
STYLE IN MOTION FEATURING KEVIN LOVE
ART DIRECTION, UI/UX,
VISUAL DESIGN
NBA All Star Kevin Love became Banana Republic Men's first brand ambassador in 2017. To jump off the spring campaign, I concepted and executed a global campaign and interactive editorial page highlighting product innovation and benefits from the spring colletion.
CONCEPT
Banana Republic began incorporating new sportswear technology such as moisture-wicking and water-resistance into their classic menswear pieces. We were challenged to come up with a 360º campaign to educate the customer on these newly added benefits typically found in athletic apparel and highlight their versatility.
Hi-fidelity mockup incorporating motion video and shoppable UI elements, allowing for customers to always have a direct path to the product buyflow experience.
Mood board of art direction for photography, set design,
and motion video.
RESPONSIVE MOBILE EXPERIENCE
(PLAY WITH SOUND)
DESIGN SOLUTIONS
DYNAMIC INVENTORY
Because this page lives throughout the e-commerce experience, it was important for me to incorporate shoppable elements. I worked with developers to include a "shop similar styles" widget, which dynamically pulls live product from a category assortment. This ensures a continuity in a user's buy path, luring them to transition between behaviors like browsing into shopping.
MOTION VIDEO
To elevate the experience, I proposed we shoot video to demonstrate the different technical properties featured. While on set, I worked with the photo Art Director to ensure that the lighting, crops, and movement captured worked cohesively in my design.