Banana Republic began incorporating new sportswear technology such as moisture-wicking and water-resistance into their classic menswear pieces. We were challenged to come up with a 360º campaign to educate the customer on these newly added benefits typically found in athletic apparel and highlight their versatility.
Hi-fidelity mockup incorporating motion video and shoppable UI elements, allowing for customers to always have a direct path to the product buyflow experience.
Because this page lives throughout the e-commerce experience, it was important for me to incorporate shoppable elements. I worked with developers to include a "shop similar styles" widget, which dynamically pulls live product from a category assortment. This ensures a continuity in a user's buy path, luring them to transition between behaviors like browsing into shopping.
To elevate the experience, I proposed we shoot video to demonstrate the different technical properties featured. While on set, I worked with the photo Art Director to ensure that the lighting, crops, and movement captured worked cohesively in my design.